Sarah Logsdon | Portfolio

University of Wisconsin-Madison Libraries Work Samples:

Signage I designed for the 2023 Go Big Read, The University of Wisconsin–Madison's common book program

Four bookmarks that I conceptulized and designed for the Fall 2023 semester.

Poster I designed for an exhibit in the Art Library on campus. In this campaign, I also adapted the poster to a 44 x 12 in banner, social media graphics, and screensavers.

Poster campaign for the Special Collections exhibit for Fall 2024. Other collateral in this campaign included standing banners, social media graphics, screensavers, and column wraps.

A graphic I designed for the WWI online exhibit.

Front side of a 9x3" mailer that went out to over 15,000 potential donors in the mail as a part of our Fall 2023 campaign.

I collaborated with a subject matter expert to create the promotional materials, signage, and the displays for an exhibit focused on Banned Books in Latin America.

In my role at the University of Wisconsin-Madison, I designed a biannual newsletter that was sent to over 1000 individuals in our external audience to showcase the departmental innovations in research, patient care, and education. For this project, I wrote the articles, designed the format in InDesign, and distributed the newsletter through Mailchimp.

For the Seattle Colleges International Programs brochure, I created the concept of a three-tabbed brochure for our newly integrated district of three community colleges. From the concept, I designed the layout and worked with my colleague on photo placement and text.

Design