Selected Projects
User-centered
user-centered
data-based
Collaborative
collaborative
RIT: Enhancing the Campus Visit Experience
Using a user-centered approach, this project aimed to design a more interactive and personalized experience for prospective undergraduate students and their families visiting RIT.
Digital Brand Assets
Brand Strategy
UX/UI design
View Project
RIT: Enhancing the Campus Visit Experience
Using a user-centered approach, this project aimed to design a more interactive and personalized experience for prospective undergraduate students and their families visiting RIT.
Digital Brand Assets
Brand Strategy
UX/UI design
View Project
RIT: Visit Experience
Using a user-centered approach, this project aimed to design a more interactive and personalized experience for prospective undergraduate students and their families visiting RIT.
View Project
RIT: Enhancing the Campus Visit Experience
Using a user-centered approach, this project aimed to design a more interactive and personalized experience for prospective undergraduate students and their families visiting RIT.
Digital Brand Assets
Brand Strategy
UX/UI design
View Project
BetterCo: Multichannel Product Launch
Oversaw the full launch of two new jigsaw puzzles, including platform setup on Amazon and Shopify website. Managed manufacturer and independent artist relationships, created promotional videos, and led a social media campaign to drive awareness and sales.
Short-Form Video
Social Media Campaign
UX/UI Design
View Project
BetterCo: Multichannel Product Launch
Oversaw the full launch of two new jigsaw puzzles, including platform setup on Amazon and Shopify website. Managed manufacturer and independent artist relationships, created promotional videos, and led a social media campaign to drive awareness and sales.
Short-Form Video
Social Media Campaign
UX/UI Design
View Project
BetterCo: Multichannel Product Launch
Oversaw the full launch of two new jigsaw puzzles, including platform setup on Amazon and Shopify website. Managed manufacturer and independent artist relationships, created promotional videos, and led a social media campaign to drive awareness and sales.
View Project
BetterCo: Multichannel Product Launch
Oversaw the full launch of two new jigsaw puzzles, including platform setup on Amazon and Shopify website. Managed manufacturer and independent artist relationships, created promotional videos, and led a social media campaign to drive awareness and sales.
Short-Form Video
Social Media Campaign
UX/UI Design
View Project
RIT: Redesigning the Transfer Student Web Experience
Led the redesign of RIT’s transfer student web experience. Conducted user research through heatmap analysis and user session recordings, mapped the customer journey, and designed the interface from initial mockups to final implementation.
User Research
UX/UI Design
Design Implementation
View Project
RIT: Redesigning the Transfer Student Web Experience
Led the redesign of RIT’s transfer student web experience. Conducted user research through heatmap analysis and user session recordings, mapped the customer journey, and designed the interface from initial mockups to final implementation.
User Research
UX/UI Design
Design Implementation
View Project
RIT: Redesigning the Transfer Student Web Experience
Led the redesign of RIT’s transfer student web experience. Conducted user research through heatmap analysis and user session recordings, mapped the customer journey, and designed the interface from initial mockups to final implementation.
View Project
RIT: Redesigning the Transfer Student Web Experience
Led the redesign of RIT’s transfer student web experience. Conducted user research through heatmap analysis and user session recordings, mapped the customer journey, and designed the interface from initial mockups to final implementation.
User Research
UX/UI Design
Design Implementation
View Project
FMPL & MFIS: Nonprofit Branding & Web Redesign
Redesigned Wix websites for two Madison nonprofits, Friends of the Madison Public Library and Madison Friends of International Students, collaborating with board members on content, branding, and strategy.
UX/UI Design
Content Management
Branding
View Project
FMPL & MFIS: Nonprofit Branding & Web Redesign
Redesigned Wix websites for two Madison nonprofits, Friends of the Madison Public Library and Madison Friends of International Students, collaborating with board members on content, branding, and strategy.
UX/UI Design
Content Management
Branding
View Project
FMPL & MFIS: Nonprofit Branding & Web Redesign
Redesigned Wix websites for two Madison nonprofits, Friends of the Madison Public Library and Madison Friends of International Students, collaborating with board members on content, branding, and strategy.
View Project
FMPL & MFIS: Nonprofit Branding & Web Redesign
Redesigned Wix websites for two Madison nonprofits, Friends of the Madison Public Library and Madison Friends of International Students, collaborating with board members on content, branding, and strategy.
UX/UI Design
Content Management
Branding
View Project
Seattle Colleges: Uniting Three Colleges Under One Brand for Global Outreach
Led the design for rebranding Seattle Colleges International Programs, aligning three distinct campuses under one cohesive identity through a redesigned website, updated print materials, and unified video content.
Web Design
Print Design
Video Production
View Project
Seattle Colleges: Uniting Three Colleges Under One Brand for Global Outreach
Led the design for rebranding Seattle Colleges International Programs, aligning three distinct campuses under one cohesive identity through a redesigned website, updated print materials, and unified video content.
Web Design
Print Design
Video Production
View Project
Seattle Colleges: Uniting Three Colleges Under One Brand for Global Outreach
Led the design for rebranding Seattle Colleges International Programs, aligning three distinct campuses under one cohesive identity through a redesigned website, updated print materials, and unified video content.
View Project
Seattle Colleges: Uniting Three Colleges Under One Brand for Global Outreach
Led the design for rebranding Seattle Colleges International Programs, aligning three distinct campuses under one cohesive identity through a redesigned website, updated print materials, and unified video content.
Web Design
Print Design
Video Production
View Project
UW-Madison: Designing Educational Exhibits That Bring History to Life
Collaborated with librarians and researchers to create visually engaging educational exhibits, combining print and digital design to make historical topics accessible to the public.
Print Design
Experience Design
Web Design
View Project
UW-Madison: Designing Educational Exhibits That Bring History to Life
Collaborated with librarians and researchers to create visually engaging educational exhibits, combining print and digital design to make historical topics accessible to the public.
Print Design
Experience Design
Web Design
View Project
UW-Madison: Designing Educational Exhibits That Bring History to Life
Collaborated with librarians and researchers to create visually engaging educational exhibits, combining print and digital design to make historical topics accessible to the public.
View Project
UW-Madison: Designing Educational Exhibits That Bring History to Life
Collaborated with librarians and researchers to create visually engaging educational exhibits, combining print and digital design to make historical topics accessible to the public.
Print Design
Experience Design
Web Design
View Project
