Nonprofits
FMPL & MFIS: Nonprofit Branding & Web Redesign
Redesigned Wix websites for two Madison nonprofits, Friends of the Madison Public Library and Madison Friends of International Students, collaborating with board members on content, branding, and strategy.
Industry
Nonprofit
Challenge
Both Friends of the Madison Public Library (FMPL) and Madison Friends of International Students (MFIS) had outdated, difficult-to-maintain websites built on complex CMS platforms. As all-volunteer organizations with frequent board turnover, they needed accessible, easy-to-update solutions that would support long-term sustainability. The challenge was to redesign and relaunch both websites on a platform simple enough for non-technical users, while modernizing content, improving mobile access, and ensuring web accessibility.
Results
I led both redesigns pro bono, building responsive, accessible websites on Wix and collaborating closely with board members on content strategy and representation. Post-launch, I implemented UTM tracking to improve analytics and continue to manage content updates. Each site saw over a 25% increase in web traffic, and FMPL experienced a 150% increase in both donations and new memberships.
35%
Improved Click-Through Rate
25%
Increase in Web Traffic
150%
Increase in Donations and Memberships
Industry
Nonprofit
Challenge
Both Friends of the Madison Public Library (FMPL) and Madison Friends of International Students (MFIS) had outdated, difficult-to-maintain websites built on complex CMS platforms. As all-volunteer organizations with frequent board turnover, they needed accessible, easy-to-update solutions that would support long-term sustainability. The challenge was to redesign and relaunch both websites on a platform simple enough for non-technical users, while modernizing content, improving mobile access, and ensuring web accessibility.
Results
I led both redesigns pro bono, building responsive, accessible websites on Wix and collaborating closely with board members on content strategy and representation. Post-launch, I implemented UTM tracking to improve analytics and continue to manage content updates. Each site saw over a 25% increase in web traffic, and FMPL experienced a 150% increase in both donations and new memberships.
35%
Improved Click-Through Rate
25%
Increase in Web Traffic
150%
Increase in Donations and Memberships
Industry
Nonprofit
Challenge
Both Friends of the Madison Public Library (FMPL) and Madison Friends of International Students (MFIS) had outdated, difficult-to-maintain websites built on complex CMS platforms. As all-volunteer organizations with frequent board turnover, they needed accessible, easy-to-update solutions that would support long-term sustainability. The challenge was to redesign and relaunch both websites on a platform simple enough for non-technical users, while modernizing content, improving mobile access, and ensuring web accessibility.
Results
I led both redesigns pro bono, building responsive, accessible websites on Wix and collaborating closely with board members on content strategy and representation. Post-launch, I implemented UTM tracking to improve analytics and continue to manage content updates. Each site saw over a 25% increase in web traffic, and FMPL experienced a 150% increase in both donations and new memberships.
35%
Improved Click-Through Rate
25%
Increase in Web Traffic
150%
Increase in Donations and Memberships
Industry
Nonprofit
Challenge
Both Friends of the Madison Public Library (FMPL) and Madison Friends of International Students (MFIS) had outdated, difficult-to-maintain websites built on complex CMS platforms. As all-volunteer organizations with frequent board turnover, they needed accessible, easy-to-update solutions that would support long-term sustainability. The challenge was to redesign and relaunch both websites on a platform simple enough for non-technical users, while modernizing content, improving mobile access, and ensuring web accessibility.
Results
I led both redesigns pro bono, building responsive, accessible websites on Wix and collaborating closely with board members on content strategy and representation. Post-launch, I implemented UTM tracking to improve analytics and continue to manage content updates. Each site saw over a 25% increase in web traffic, and FMPL experienced a 150% increase in both donations and new memberships.
1,000+
Improved Click-Through Rate
25%
Increase in Web Traffic
150%
Increase in Donations and Memberships
Deliverables
