Experience That Bridges Creativity, Strategy, and Impact
Experience That Bridges Creativity, Strategy, and Impact
Experience That Bridges Creativity, Strategy, and Impact
Experience That Bridges Creativity, Strategy, and Impact
From managing large-scale redesign projects to leading creative direction, I bring a cross-disciplinary approach to digital work in higher education, ecommerce, and the nonprofit space.
From managing large-scale redesign projects to leading creative direction, I bring a cross-disciplinary approach to digital work in higher education, ecommerce, and the nonprofit space.
From managing large-scale redesign projects to leading creative direction, I bring a cross-disciplinary approach to digital work in higher education, ecommerce, and the nonprofit space.
Tools which I use on a daily basis.
Tools which I use on a daily basis.
Tools which I use on a daily basis.
Figma
Design tool for creating and collaborating
Framer
Framer is where teams design and publish stunning sites.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Hotjar
Behaviour analytical tool to track users
Amie
AI Notetaker
Notion
Wiki, docs and projects management system
Figma
Design tool for creating and collaborating
Framer
Framer is where teams design and publish stunning sites.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Hotjar
Behaviour analytical tool to track users
Amie
AI Notetaker
Notion
Wiki, docs and projects management system
Work Experience
Work Experience
Rochester Institute of Technology
May 2024 - Present
Web and Digital Media Specialist
Create digital media projects, such as interactive screen experiences, web pages, presentations, animated infographics, video, and more for the Enrollment Marketing team
Managed division-wide project such as the transfer web redesign and reexamining our experiential marketing for visitor
Won Staff Trailblazer Award for the Division of Enrollment Management in December '24
Create digital media projects, such as interactive screen experiences, web pages, presentations, animated infographics, video, and more for the Enrollment Marketing team
Managed division-wide project such as the transfer web redesign and reexamining our experiential marketing for visitors
Won Staff Trailblazer Award for the Division of Enrollment Management in December '24
BetterCo.
February 2024 - Present
Co-Owner/Lead Designer
Spearheaded the design and launch of two original puzzle products, overseeing artwork licensing, international manufacturing, and end-to-end logistics including customs, fulfillment (Amazon FBA), and Shopify integration.
Built and executed multi-channel marketing campaigns across Instagram, Pinterest, Etsy, and YouTube; created short-form video content and expanded into wholesale via Faire, driving brand visibility.
Spearheaded the design and launch of two original puzzle products, overseeing artwork licensing, international manufacturing, and end-to-end logistics including customs, fulfillment (Amazon FBA), and Shopify integration.
Built and executed multi-channel marketing campaigns across Instagram, Pinterest, Etsy, and YouTube; created short-form video content and expanded into wholesale via Faire, driving brand visibility.
University of Wisconsin Madison
April 2021 - May 2024
Graphic Designer/ Communications
Specialist
Design print and digital graphics, including posters, digital advertisements, annual reports, cards, and more for the UW Libraries and the School of Medicine and Public Health
Photograph events, create short form videos, and design motion graphic asset
Work with subject matter experts to design print materials for physical and online exhibits.
Designed print and digital graphics, including posters, digital advertisements, annual reports, cards, and more for the UW Libraries and the School of Medicine and Public Health
Photographed events, create short form videos, and design motion graphic asset
Worked with subject matter experts to design print materials and digital microsites for physical and online exhibits.
Seattle Colleges
June 2018 - April 2021
Assistant Director of International
Marketing and Outreach
Create multimedia projects (video, motion graphics, print design, and more) for the division
Manage a web redesign project that streamlines three campus websites into one district website
Increased video output by 150% YoY and doubled the number of YouTube subscribers
Create multimedia projects (video, motion graphics, print design, and more) for the division
Manage a web redesign project that streamlines three campus websites into one district website
Increased video output by 150% YoY and doubled the number of YouTube subscribers
Volunteer Experience
Volunteer Experience
Friends of the Madison Public Library
February 2022 - Present
Vice President & Web Coordinator
Redesigned and currently maintain the organization's website on Wix, improving usability and access to key community resources.
Led the setup of Google for Nonprofits, streamlining communication and operational workflows with tools like Gmail, Drive, and shared calendars.
Organized and led Publicity Committees for semiannual book sales, implementing new marketing strategies that drove a 200% increase in sales.
Redesigned and currently maintain the organization's website on Wix, improving usability and access to key community resources.
Led the setup of Google for Nonprofits, streamlining communication and operational workflows with tools like Gmail, Drive, and shared calendars.
Organized and led Publicity Committees for semiannual book sales, implementing new marketing strategies that drove a 200% increase in sales.
Madison Friends of International Students
May 2024 - Present
Board Member & Web Coordinator
Redesigned and manage the organization’s Wix website, ensuring up-to-date content and improved access to programs for international students and volunteers.
Photograph events and program activities for use on social media and digital communications, supporting outreach and community engagement.
Contribute to board-level strategic planning and actively participate in the Global Friends and Thanksgiving Hospitality programs to foster cross-cultural connections.
Redesigned and manage the organization’s Wix website, ensuring up-to-date content and improved access to programs for international students and volunteers.
Photograph events and program activities for use on social media and digital communications, supporting outreach and community engagement.
Contribute to board-level strategic planning and actively participate in the Global Friends and Thanksgiving Hospitality programs to foster cross-cultural connections.
Madison Public Library - Sequoya
August 2024 - Present
Mystery Book Group Facilitator
Read and analyze selected mystery novels in advance, preparing thoughtful discussion questions to guide monthly group conversations.
Facilitate engaging and inclusive book discussions, fostering community connection and literary exploration among group members.
Share information about upcoming library programs and events, supporting ongoing engagement with local library resources.
Wisconsin Book Festival
October 2022 to Present
Event Volunteer
Support year-round and October festival author events by handing out surveys and helping attendees find their seats
Provide onsite support to authors during book signings
Represent Wisconsin’s largest literary events by creating a welcoming and organized environment for guests.
Education
Education
Rochester Institute of Technology
January 2025 - May 2027
Human-Computer Interaction, Marketing,
and Project Management (MS)
Customized Professional Studies program that allows students to design their own plan of study
Integrated cross-disciplinary coursework to develop user-centered design strategies, data-informed marketing approaches, and agile project leadership skills
Customized Professional Studies program that allows students to design their own plan of study
Integrated cross-disciplinary coursework to develop user-centered design strategies, data-informed marketing approaches, and agile project leadership skills
Ithaca College
August 2013 - May 2017
Cinema & Photography (BS)
Bachelor of Science in Cinema & Photography, with a minor in Communication Management & Design; emphasis on visual storytelling, media production, and strategic communication.
Completed coursework in film production, digital media, branding, and project management, integrating creative and organizational skills across disciplines.
Bachelor of Science in Cinema & Photography, with a minor in Communication Management & Design; emphasis on visual storytelling, media production, and strategic communication.
Completed coursework in film production, digital media, branding, and project management, integrating creative and organizational skills across disciplines.
Skills
User journey mapping • creating wireframes and mock-ups in Figma and Adobe XD) • responsive and accessible web design • usability testing & iteration • cross-functional collaboration
User journey mapping • creating wireframes and mock-ups in Figma and Adobe XD) • responsive and accessible web design • usability testing & iteration • cross-functional collaboration
UX Design
UX Design
UX Design
Project
Management
Project
Management
Project
Management
stakeholder engagement • facilitation • proposal writing • project scoping
• timeline development • cross-functional team coordination • Asana • vendor management
stakeholder engagement • facilitation • proposal writing • project scoping
• timeline development • cross-functional team coordination • Asana • vendor management
Stakeholder engagement • facilitation • proposal writing • project scoping
• timeline development • cross-functional team coordination • Asana • vendor management
Brand identity • layout design • presentation design • social media graphics • infographic & data visualization •
typography & color theory • asset creation for cross-team use • visual storytelling
Brand identity • layout design • presentation design • social media graphics • infographic & data visualization • typography & color theory • asset creation for cross-team use • visual storytelling
Visual Design
Visual Design
Visual Design
Video
Production
Video
Production
Video
Production
Video editing •
motion graphics • animation •
audio editing • storyboarding • scriptwriting • color correction • short-form content for social media •
exporting & formatting
Video editing •
motion graphics • animation •
audio editing • storyboarding • scriptwriting • color correction • short-form content for social media •
exporting & formatting
User journey mapping • creating wireframes and mock-ups in Figma and Adobe XD) • responsive and accessible web design • usability testing & iteration •cross-functional collaboration
UX Design
Project
Management
stakeholder engagement • facilitation • proposal writing • project scoping
• timeline development • cross-functional team coordination • Asana • vendor management
Brand identity • layout design • presentation design • social media graphics • infographic & data visualization •
typography & color theory • asset creation for cross-team use • visual storytelling
Visual Design
Visual Design
Video
Production
Video
Production
Video editing •
motion graphics • animation •
audio editing • storyboarding • scriptwriting • color correction • short-form content for social media •
exporting & formatting
