Challenge

With a user-centered approach, the goal was to create a more interactive and personalized experience for prospective undergraduate students and their families during campus visits to RIT. Since visitors are significantly more likely to enroll, improving the campus visit experience is a critical enrollment strategy. I led the creative overhaul of our general information session, redesigned the presentation to better align with our brand, produced an animated “Get to Know RIT/Rochester” video that plays before the session to capture attention, and developed an interactive lobby trivia screen that gamifies learning about RIT.

Results

These enhancements created a more dynamic and memorable visit experience, leading to stronger engagement and increased audience energy during sessions. As part of a broader initiative to improve the visitor journey, these efforts contributed to a 5.6% year-over-year increase in applications from campus visitors, underscoring the value of design-driven improvements in enrollment strategy.