Higher education
Seattle Colleges: Uniting Three Colleges Under One Brand for Global Outreach
RIT: Visit Experience
Led the design for rebranding Seattle Colleges International Programs, aligning three distinct campuses under one cohesive identity through a redesigned website, updated print materials, and unified video content.
Industry
Higher Education
Challenge
After Seattle Colleges made the strategic decision to unify its three previously independent colleges under one brand for international audiences, we faced the challenge of creating a marketing strategy that honored each campus's unique identity while presenting a cohesive story to prospective students abroad. This sensitive transition required careful stakeholder coordination and strong project management. I led the design and development of a new centralized website, created a unified viewbook to replace legacy brochures, and rebranded our YouTube presence to support district-wide storytelling through video.
Results
Through a collaborative and user-centered approach, we successfully launched a refreshed international presence that positioned Seattle Colleges as a unified institution for global learners. Website traffic increased by 45%, video output grew by 150% year-over-year, and our YouTube subscriber count doubled, significantly expanding our digital reach. The project not only improved discoverability and engagement but also fostered stronger alignment across campuses, laying the foundation for a more effective and streamlined international recruitment strategy.
Industry
Higher Education
Challenge
After Seattle Colleges made the strategic decision to unify its three previously independent colleges under one brand for international audiences, we faced the challenge of creating a marketing strategy that honored each campus's unique identity while presenting a cohesive story to prospective students abroad. This sensitive transition required careful stakeholder coordination and strong project management. I led the design and development of a new centralized website, created a unified viewbook to replace legacy brochures, and rebranded our YouTube presence to support district-wide storytelling through video.
Results
Through a collaborative and user-centered approach, we successfully launched a refreshed international presence that positioned Seattle Colleges as a unified institution for global learners. Website traffic increased by 45%, video output grew by 150% year-over-year, and our YouTube subscriber count doubled, significantly expanding our digital reach. The project not only improved discoverability and engagement but also fostered stronger alignment across campuses, laying the foundation for a more effective and streamlined international recruitment strategy.
Industry
Higher Education
Challenge
After Seattle Colleges made the strategic decision to unify its three previously independent colleges under one brand for international audiences, we faced the challenge of creating a marketing strategy that honored each campus's unique identity while presenting a cohesive story to prospective students abroad. This sensitive transition required careful stakeholder coordination and strong project management. I led the design and development of a new centralized website, created a unified viewbook to replace legacy brochures, and rebranded our YouTube presence to support district-wide storytelling through video.
Results
Through a collaborative and user-centered approach, we successfully launched a refreshed international presence that positioned Seattle Colleges as a unified institution for global learners. Website traffic increased by 45%, video output grew by 150% year-over-year, and our YouTube subscriber count doubled, significantly expanding our digital reach. The project not only improved discoverability and engagement but also fostered stronger alignment across campuses, laying the foundation for a more effective and streamlined international recruitment strategy.
Industry
Higher Education
Challenge
With a user-centered approach, the goal was to create a more interactive and personalized experience for prospective undergraduate students and their families during campus visits to RIT. Since visitors are significantly more likely to enroll, improving the campus visit experience is a critical enrollment strategy. I led the creative overhaul of our general information session, redesigned the presentation to better align with our brand, produced an animated “Get to Know RIT/Rochester” video that plays before the session to capture attention, and developed an interactive lobby trivia screen that gamifies learning about RIT.
Results
These enhancements created a more dynamic and memorable visit experience, leading to stronger engagement and increased audience energy during sessions. As part of a broader initiative to improve the visitor journey, these efforts contributed to a 5.6% year-over-year increase in applications from campus visitors, underscoring the value of design-driven improvements in enrollment strategy.
Deliverables
Sample video
